Valentine Statistics 2021 – Gifts, Money & More


Valentine Statistics 2021 – Gifts, Money & More

Lovesick shoppers shell out more than $21.8 billion in Cupid’s name each year. That makes Valentine’s Day the third-priciest holiday on the calendar for U.S. consumers. But love might not be the only motivator. Roughly 34% of people expect their Valentine to spend at least $50 on a gift, according to WalletHub’s 2021 Valentine’s Day Survey. 47% of people would also break up with their significant other if he or she spent irresponsibly, so fear is a factor, too.

Whether you love or loathe this holiday, there’s no denying St. Valentine’s impact on our wallets. With that in mind, WalletHub examined V-Day from all angles to help people embrace their loving feelings without hurting their finances. At the very least, seeing what people do (or don’t do) in the name of love should make the day a bit more enjoyable.

The infographic below is filled with interesting facts about Valentine’s Day, with stats covering everything from holiday gift giving to the ways in which money problems can affect romantic relationships. You can also check out the Valentine’s Day Q&A that follows to see what our panel of experts have to say about the holiday’s financial foundation.

Top 5 Valentine’s Day Facts for 2021:

  • $21.8 Billion: Total Valentine’s Day spending projected for 2021 ($164.76 per person celebrating).
  • $231 vs. $101: Men will spend more than twice as much as women, on average, for Valentine’s Day 2021.
  • $8.1 Billion: Amount Americans will spend on jewelry ($4.1B), flowers ($2B) and candy ($2B).
  • 1 in 6: Marriages begins online.
  • 33%: Overall online dating activity increase across the US between February 1 and February 14.